Amazon Debuts New Mattress Powered by Tuft & Needle

Bed-in-a-box pioneer Tuft & Needle recently unveiled a brand new bed exclusively for Amazon.

Though the Nod shares a lot of characteristics with T&N’s other two mattresses (namely its all-foam construction and relatively cost-effective price point), it’s the only one that’s been designed specifically for an outside company, and will add to Amazon’s growing collection of direct-to-consumer mattresses.

Amazon’s new focus on the bed-in-a-box space started in earnest this past October when it launched two of its own beds: the budget-friendly AmazonBasics as well as the premium Amazon Rivet. Currently, the Nod is the only one powered by an online “disruptor” like Tuft & Needle.

Similar to Tuft & Needle’s other mattresses, the The Nod offers a 100 night sleep trial, and is backed by a limited 10-year warranty. It’s designed to fit most bed frames, and comes in a variety of sizes which range in price from $275 to $495.

Amazon Mattress Powered by Tuft & Needle

IF YOU CAN’T BEAT ‘EM, JOIN ‘EM

This Amazon mattress exclusive marks yet another expansive step by Tuft & Needle, which merged with bedding giant Serta Simmons earlier this year. With industry vets like Serta Simmons partnering with industry disruptors like Tuft & Needle, the new move into Amazon begs the question: is the whole bedding industry ready to prioritize e-commerce?  

Forming ties with a popular online retailer like Amazon is bound to boost competition among mattress companies. As the race for a bigger slice of the bedding business rages on, so does the pressure to keep up with bed-in-a-box brands that operate exclusively online, as evidenced by Mattress Firm recently filing for bankruptcy.

As the ever-expanding business of bedding comes to rely more heavily upon e-commerce, one can’t help but note the uptick in established storefront retailers wanting in on the online action. Perhaps Amazon’s teaming up with Tuft & Needle signifies the start of an industry trend wherein direct-to-consumer retailers unanimously blend both online and traditional spaces.

Featured image courtesy of Amazon
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Sarah is a Sleepopolis staff writer and bedding expert. Every week, she personally tests and reviews new pillows, sheet sets, and other sleep accessories. She accompanies every video review with a meticulously detailed article to ensure her audience has all the pertinent info they need to have the best shopping experience possible. Perhaps that’s why her fans have dubbed her “the most thorough pillow reviewer on the Internet.” Having tested everything from sleep trackers to mattress toppers, Sarah's expertise runs deep and is always expanding. She received her degree in Creative Writing from Brooklyn College and spends her free time doing stand-up, making pasta, and hanging with her cats.

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