Canadian Mattress Makers Novosbed Launch Logan & Cove

Novospring Logan & Cove mattress
The new Logan & Cove spring-and-foam pillow top mattress by NovosBed

With mattress retailers like the Mattress Firm losing market share and swiftly shutting down brick-and-mortar locations, the direct-to-consumer mattress market may eventually be the only place consumers can find a place to rest their heads. But for shoppers who prefer a more traditional innerspring mattress, these online vendors haven’t provided a viable alternative—until now.

Earlier this week, Novosbed, the Edmonton-based memory foam mattress manufacturers, announced the launch of their third sub-brand, Logan & Cove. Currently only available in Canada, Logan & Cove marks the first time that luxury innerspring, foam pillow-top mattresses will be available exclusively online, without showrooms.

In a press release, Novosbed CEO and co-founder Sam Prochazka explained the decision behind the new offering: “We’ve spent almost a decade fixing a broken business model rife with middlemen, high prices, gimmicks, and generally poor customer service. There is no getting away from the reality that showrooms and commission-driven salespeople are expensive. Selling a luxury mattress for considerably less is achievable when you remove these costs.”

Logan & Cove mattresses are available in Canada starting at C$799 for a twin bed and moving up to C$1,149 for a California King. For more information about Logan & Cove, visit their website. And to see Sleepopolis’s review of one of Novosbed signature mattresses, click here.

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Jillian Ashley Blair Ivey

Jillian Ashley Blair Ivey

Jillian Ashley Blair Ivey is a Philadelphia-based writer, editor, and communications strategist. She has a BA in English from the University of Pennsylvania, an MFA in Creative Writing from Rutgers, The State University of New Jersey at Camden, and has published under her own byline at publications including DAME Magazine and The Frisky.
Jillian Ashley Blair Ivey

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