On a mission to provide green alternatives to traditional bedroom furniture, mattress company Happy Beds has entered a unique product into the sphere: a 100% cardboard bed frame.

The UK brand launched the base this week as part of its newly announced partnership with the German-based “Room in a Box” furniture company. Fully recyclable, the cardboard bed is meant to be both a practical and stylish addition to anyone’s home.

“Our company ethos is ‘because everyone deserves a good night’s sleep,'” explained Happy Beds Sleep Specialist Joy Richards to Ideal Home’s UK website. “That shouldn’t be any different for anyone looking for an eco-friendly alternative to a classic bed.”

 “With strong sustainability credentials and fair production, this Room in a Box bed has been hugely popular in mainland Europe,” she continued. “We’re delighted to bring the cardboard bed over the channel. Helping people in the UK soothe their eco-conscience and sleep that little bit more comfortably.”

The design itself couldn’t be simpler, featuring a grid of interlocking squares that fan out like an accordion for easy assemblage requiring no nuts, bolts or hammers. And since the frame is built with corrugated cardboard, it’s particularly durable, which Happy Beds says helps with longevity. The base currently retails for £99.99 and is available in four finishes: natural cardboard, white, black and blue.

Interested in an eco-friendly mattress? Check out our top picks

As far as the green construction is concerned, the Avana cardboard is built with a minimum of 70% recycled paper fibers, with any remaining material coming from what Happy Beds describes as “sustainable forestry.” The bed is also vegan friendly, which is of note because the glue used to bond the frame together is made entirely of animal-free ingredients such as wheat, corn and potato starch.

Earth day may have been yesterday but it's never old news to be environmentally sustainable 😍🌍🌱 We are excited to have the world's most eco-friendly bed available on our website now – 4 colour choices, easily assembled and disassembled, stylish, vegan, and, of course, environmentally friendly. The perfect bed for those who want to save the world (and those who just want to do their bit, too) ————————– happybeds.co.uk ————————– #interiordesign #interior #house #home #design #decor #homedecor #happybeds #homeinspo #homeinspiration #designinspo #interiordecor #interiordesigntrends #bedroomdecor #bedroomdesign #interiorinspiration #vegan #ecofriendly #environmentallyfriendly #slowretail #veganfurniture #veganhome #ecohome #ethicalhome #bed #roominabox

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This marks the first product partnership between Happy Beds and Room in a Box, with both hoping it leads to a long-lasting relationship of environmentally conscious bedroom design.

“We started Room in a Box in 2013 with the vision to create Eco-friendly and super-portable furniture, and we’ve gone from strength to strength,” said Gerald Dissen, Co-Founder of Room in a Box. “We’re very excited to work alongside Happy Beds. And to be able to help British customers to live a more flexible and sustainable lifestyle.”

Looking to up your sustainability game in the bedroom? Check out these four mattress brands doing good for the environment.

Featured image provided courtesy of Happy Beds. 

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Cody Gohl

Cody Gohl is a Brooklyn-based journalist and editor who thinks it’s totally fine to work from bed. While he’s always down to investigate and learn about new subjects, he’s got a particular fondness for reporting on LGBTQ+ issues (Logo, CityLife, My Son Wears Heels), fashion trends (The Manual, Next) and all matters related to sleep (Sleepopolis). A bit of an insomniac, his current task is to discover the best all-natural sleep remedy on the planet. Find him tweeting @CodyGohl and insta... ing @pico.de.gayo!

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