After striking up a retail partnership stateside last September, furniture company West Elm and bed-in-a-box brand Leesa are expanding their relationship into the UK market.
The move across the pond comes just shy of a year after West Elm and Leesa entered into their partnership. From the onset, executives from both companies said the pairing had as much to do with product sales as it did with social impact, a value that has persisted into the UK expansion.
“West Elm recognized in Leesa a shared vision of giving back and helping people sleep better,” West Elm spokesperson Dru Ortega explained to Sleepopolis in an email. “The heart and soul of Leesa is its social impact program, particularly its One-Ten program where one mattress is donated for every ten sold. As a company that seeks new and innovative ways to give back, West Elm is excited to support the cause.”
“Our partnership in the U.S. has already had great momentum and we are certain that our partnership will deepen our shared commitment of making a social impact globally,” added Leesa UK Marketing Director Richard Tucker. “We’re thrilled that we could branch out into the UK West Elm shops after such success in the U.S.”
Socially-minded UK shoppers can now test out Leesa’s mattresses — as well as its recently launched pillow — in the country’s three West Elm locations at Tottenham Court Road, Westfield London, and Kingston Upon Thames. If they like the feel, they can purchase the products in store or through either of the brand’s websites.
The announcement caps off an exciting year of growth for Leesa Sleep. Since establishing its initial retail partnership with West Elm, the mattress brand secured $23 million in Series B funding, debuted a collaboration with Third Sheets, and filled out its executive board with former Seventh Generation CEO John Replogle and former President and COO of Rent the Runway Beth Kaplan.
Moving forward, Tucker said the brand will continue to develop its relationship with the Williams-Sonoma subsidiary: “We hope our two brands can evolve together not only to bring Leesa’s full range of upcoming sleep related products to West Elm customers but also to strengthen our social obligations and help more communities and individuals.”