Tesla Introduces a New Bed-in-a-Box… For Your Car

Forget the bed-in-the-box for your bedroom. How about your car? Now, you can comfortably sleep in your vehicle, thanks to the latest innovation by Tesla and Dreamcase.

Dreamcase, an auto-accessory company, just released new bed boxes that are customized for the Tesla Model 3 and Model Xtoo. This bed is a portable folding memory foam mattress with a microfibre foam cover that comes in at a compact 37″ x 72.5″, which is about the size of a Twin XL.

Prices for the Model 3 version start at around $650 USD, but you can also get an additional duvet, mattress, and pillowcases made from 100% Marko ‘Satin cotton for an extra cost. It’s said that the bed can be made in about two minutes, and can easily be stored in the car when not in use (Is this a new version of car glamping?!).

If you’re not familiar with Dreamcase, we’ll let the company speak for itself:

Dreamcase was designed to make car travel spontaneous, convenient and safe by swiftly unfolding into a double mattress for the coziest of rest. With multi-layer memory foam, car duvee and pillows neatly encased, Dreamcase assists pack and forget travels in the one beautifully compact form-factor.

The response to this Tesla-turned-bed has been interesting. Some sources are saying things like the bed is “wildly expensive and silly,” questioning the practicality of the bed and wondering if Tesla owners are now trying to constantly sleep in their cars.

Related: See How You Can Sleep in a Bed 60 feet above the English Channel

Others are less cynical, citing how the bed could provide overall more flexibility, creativity, and safety to your weekend driving escapades. And then there’s Dreamcase itself, who focuses on safety, namely how many accidents occur because people fall asleep at the wheel. The pitch is that having a bed in your car will prevent people from trying to sleep when they’re exhausted. Here is a retweet from the brand’s Twitter feed today:

Whatever side (of the bed) you find yourself on, you must admit: It’s pretty cool there are beds designed to go inside our cars. And with a view like this, who could resist!

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Featured Image: @Dreamcased on Twitter

Laura Schwecherl

Laura is a journalist with nearly a decade of experience reporting and covering topics in the health, fitness, and wellness space. She is also a marketing consultant, where she works with impact-oriented startups to build marketing and editorial strategies. Outside of work, you can find her reading Murakami novels, writing amateur poetry, or trail running in her hometown, Boulder, Colorado.

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