With the proliferation of direct-to-consumer mattress companies over the last few years and their high-profile business moves (think: Leesa’s partnerships with West Elm and Pottery Barn, Casper’s partnerships with Target and American Airlines, and Amerisleep’s moves in the brick-and-mortar space), it’s little surprise that sleep has become big business—and not just in the mattress space.
Earlier today, Marpac, LLC—which calls itself “the company that created the white noise machine market”—announced that it had purchased direct-to-consumer mattress manufacturer Yogabed (Sleepopolis previously reviewed Marpac’s Dohm Serious Sleep Sound Machine and their Hushh Portable White Noise Sound Machine, as well as Yogabed’s mattress and pillow offerings). In its press release, Marpac says that this acquisition happened in December 2017 and will allow the company to expand its “Tools for Sleep” product offerings.
Marpac will retain Yogabed’s customer support team and will continue to honor warranties, return policies, and the 101-night trial period for existing and future customers. For more information, see Marpac’s press release here.
Jillian Ashley Blair Ivey
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