Dreamfoam Copper Mattress Review

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Editor’s Note: The Dreamfoam Copper mattress is no longer available in the all-foam version reviewed here. It is now available as a hybrid mattress. Learn more about the Dreamfoam Copper hybrid mattress.

If you’re looking for an all-foam memory foam mattress, check out my recommendations for best memory foam mattresses.

The Dreamfoam Copper mattress is an all-foam mattress that combines memory foam with a copper-graphite infusion to provide a cool, enveloping sleep experience. It also comes in two different firmness options. So, is it the right mattress for you? Keep reading to find out.

In this review I’ll cover everything you need to know about the Dreamfoam Copper mattress, including the results of my tests for edge support, firmness, and motion transfer levels. Plus, you’ll get some of my pros, cons, and FAQs.

Keep scrolling for my full review of the Copper, or skip right to a quick summary!

Dreamfoam Copper Mattress

Dreamfoam Copper Dreams Mattress

Because the memory foam layers provide such great pressure relief, I really like this mattress for side sleepers. It helps dissipate pressure while providing a soft, comfortable feel. This is also a nice pick for anyone seeking that traditional memory foam feel.

Sleepopolis Score 3.9/5
SO Brand Icon MattressMaterial

Material

Hybrid

SO Brand Icon PropertyTrialPeriod

Trial Period

120 nights

SO Brand Icon PropertyShipping

Shipping Method

Free shipping

SO Brand Icon PropertyFirmness

Firmness

Multiple firmness options

SO Brand Icon MattressWarranty

Warranty

10-year warranty

SO Brand Icon PropertyPrice

Price Range

$$$$$

We recommend this mattress for the following sleeper types:

SO sleeper type hot sleepers
Hot Sleepers
If you often overheat while you sleep, this mattress should help you stay cool.
SO sleeper type back sleepers
Back Sleeping
Ideal for average weight back sleepers.
SO sleeper type side sleepers
Side Sleeping
Ideal for lightweight and average weight side sleepers.

Financing Options

Financing options are available for this mattress.

Average Customer Rating
4.7/5
Watch Our Video Review

Dreamfoam Copper Mattress

Dreamfoam Copper Dreams Mattress

Because the memory foam layers provide such great pressure relief, I really like this mattress for side sleepers. It helps dissipate pressure while providing a soft, comfortable feel. This is also a nice pick for anyone seeking that traditional memory foam feel.

Sleepopolis Score 3.9/5
SO Brand Icon MattressMaterial

Material

Hybrid

SO Brand Icon MattressWarranty

Warranty

10-year warranty

SO Brand Icon PropertyFirmness

Firmness

Multiple firmness options

SO Brand Icon PropertyShipping

Shipping Method

Free shipping

SO Brand Icon PropertyTrialPeriod

Trial Period

120 nights

SO Brand Icon PropertyPrice

Price Range

$$$$$

We recommend this mattress for the following sleeper types:

SO sleeper type hot sleepers
Hot Sleepers
If you often overheat while you sleep, this mattress should help you stay cool.
SO sleeper type back sleepers
Back Sleeping
Ideal for average weight back sleepers.
SO sleeper type side sleepers
Side Sleeping
Ideal for lightweight and average weight side sleepers.

Financing Options

Financing options are available for this mattress.

Average Customer Rating
4.7/5
Watch Our Video Review
Dreamfoam Copper Dreams Mattress

Dreamfoam Copper Mattress

Because the memory foam layers provide such great pressure relief, I really like this mattress for side sleepers. It helps dissipate pressure while providing a soft, comfortable feel. This is also a nice pick for anyone seeking that traditional memory foam feel.

Sleepopolis Score 3.9/5
SO Brand Icon MattressMaterial

Material

Hybrid

SO Brand Icon PropertyFirmness

Firmness

Multiple firmness options

SO Brand Icon PropertyTrialPeriod

Trial Period

120 nights

SO Brand Icon MattressWarranty

Warranty

10-year warranty

SO Brand Icon PropertyShipping

Shipping Method

Free shipping

SO Brand Icon PropertyPrice

Price Range

$$$$$

We recommend this mattress for the following sleeper types:

SO sleeper type hot sleepers
Hot Sleepers
If you often overheat while you sleep, this mattress should help you stay cool.
SO sleeper type back sleepers
Back Sleeping
Ideal for average weight back sleepers.
SO sleeper type side sleepers
Side Sleeping
Ideal for lightweight and average weight side sleepers.

Financing Options

Financing options are available for this mattress.

Average Customer Rating
4.7/5
Watch Our Video Review

 

Brand Snapshot

Dreamfoam is a brand owned by Brooklyn Bedding, launched by brothers John and Rob Merwin back in the 1990s. The two were early pioneers in direct to consumer mattresses. All of their bedding products are manufactured in the USA, and the bed-in-a-box products ship directly from Phoenix, Arizona.

Dreamfoam sells a handful of different mattress models: The Copper, Cool, Latex, and Essential. They also offer bedding accessories, including sheets, pillows, foundations, mattress toppers, and adjustable bases.

Dreamfoam Copper Dreams Mattress
The Dreamfoam Copper

What is the Dreamfoam Copper Mattress Made Of?

Now that we’ve covered a little bit about the company, let’s dive into more details about the Copper mattress. The two all-foam Copper models (Medium and Firm) have cooling covers and multiple layers of memory foam, providing that traditional memory foam sensation without trapping too much heat.

Here’s what it looks like inside the mattress!

Cover – The polyester blend cover is cool to the touch, and helps dissipate heat during the night to prevent overheating.

Comfort Layer – Next up comes a comfort layer of memory foam infused with copper and graphite. This proprietary technology provides what the brand calls “superior conductivity” to help move body heat away from you during sleep, again helping to keep you cool at night. In the Medium model this layer is 3” thick, compared to 1.5” in the Firm model.

Contour Layer – Below the infused memory foam comes a second memory foam layer, which provides a sinking, contouring feel as well as further pressure relief. The Medium model has a 2” contour layer, whereas the Firm model has a 2.5” contour layer.

Transition Layer – Next comes a transition layer of polyurethane foam, which separates the slow-response memory foam from the firmer foam of the base layer and prevents you from sinking too deep into the bed.

Foundation Layer – At the very bottom of this model comes a thick layer of high-density polyurethane foam, which supports the layers above it and provides structural support to the mattress as a whole.

Dreamfoam Copper Dreams Materials
The Dreamfoam Copper is an all-foam mattress

What Does the Dreamfoam Copper Mattress Feel Like?

Now that we know what’s inside the mattress, let’s talk about how it actually feels!

One major consideration when you’re selecting a new bed is how firm it feels. The tricky thing is that firmness can actually be quite subjective — it varies depending on what position you sleep in, how much you weigh, and more. So, my firmness ratings may not line up exactly with yours.

I tested out both versions of the Copper mattress and on a scale of 1 to 10, with 1 being the softest and 10 being rock-hard, I’d give the medium model a firmness rating of 5.5/10 and the firm about 6.5/10. In general I would say these models run a little softer than what I generally see labeled as medium or firm mattresses elsewhere on the market.

Dreamfoam Copper Dreams Firmness Rating
The Dreamfoam Copper models run a little soft in my opinion

The bed’s multiple layers of memory foam definitely contribute to that soft feeling. I could feel myself sinking into the mattress as I lay on it, and the materials provided a contouring feeling around my body. The sinking feeling was quite powerful, and some folks may find it tricky to roll over or switch sleeping positions on this bed.

Because of the pressure relief that memory foam provides, I’d recommend the Medium model as an option for side sleepers who are worried about joint pain. Memory foam will help relieve pressure on those sensitive areas like your shoulders, hips, and knees.

Dreamfoam Copper Dreams Side Sleeper
I like the Copper for side sleepers

I wouldn’t recommend either of these models to strict stomach sleepers such as myself. Because they’re a little soft, you really sink down into those foam layers. Stomach sleepers may find that their hips sink down deeper than their shoulders, which can put their spine out of alignment and potentially cause back pain down the line!

I’d say the Firm model, is a better option for strict back sleepers, or combination back and stomach sleepers. It provides some more support for your body, helping keep your spine in alignment.

Dreamfoam Copper Mattress

Dreamfoam Copper Dreams Mattress

Because the memory foam layers provide such great pressure relief, I really like this mattress for side sleepers. It helps dissipate pressure while providing a soft, comfortable feel. This is also a nice pick for anyone seeking that traditional memory foam feel.

Sleepopolis Score 3.9/5
SO Brand Icon MattressMaterial

Material

Hybrid

SO Brand Icon PropertyTrialPeriod

Trial Period

120 nights

SO Brand Icon PropertyShipping

Shipping Method

Free shipping

SO Brand Icon PropertyFirmness

Firmness

Multiple firmness options

SO Brand Icon MattressWarranty

Warranty

10-year warranty

SO Brand Icon PropertyPrice

Price Range

$$$$$

We recommend this mattress for the following sleeper types:

SO sleeper type hot sleepers
Hot Sleepers
If you often overheat while you sleep, this mattress should help you stay cool.
SO sleeper type back sleepers
Back Sleeping
Ideal for average weight back sleepers.
SO sleeper type side sleepers
Side Sleeping
Ideal for lightweight and average weight side sleepers.

Financing Options

Financing options are available for this mattress.

Average Customer Rating
4.7/5
Watch Our Video Review

Dreamfoam Copper Mattress

Dreamfoam Copper Dreams Mattress

Because the memory foam layers provide such great pressure relief, I really like this mattress for side sleepers. It helps dissipate pressure while providing a soft, comfortable feel. This is also a nice pick for anyone seeking that traditional memory foam feel.

Sleepopolis Score 3.9/5
SO Brand Icon MattressMaterial

Material

Hybrid

SO Brand Icon MattressWarranty

Warranty

10-year warranty

SO Brand Icon PropertyFirmness

Firmness

Multiple firmness options

SO Brand Icon PropertyShipping

Shipping Method

Free shipping

SO Brand Icon PropertyTrialPeriod

Trial Period

120 nights

SO Brand Icon PropertyPrice

Price Range

$$$$$

We recommend this mattress for the following sleeper types:

SO sleeper type hot sleepers
Hot Sleepers
If you often overheat while you sleep, this mattress should help you stay cool.
SO sleeper type back sleepers
Back Sleeping
Ideal for average weight back sleepers.
SO sleeper type side sleepers
Side Sleeping
Ideal for lightweight and average weight side sleepers.

Financing Options

Financing options are available for this mattress.

Average Customer Rating
4.7/5
Watch Our Video Review
Dreamfoam Copper Dreams Mattress

Dreamfoam Copper Mattress

Because the memory foam layers provide such great pressure relief, I really like this mattress for side sleepers. It helps dissipate pressure while providing a soft, comfortable feel. This is also a nice pick for anyone seeking that traditional memory foam feel.

Sleepopolis Score 3.9/5
SO Brand Icon MattressMaterial

Material

Hybrid

SO Brand Icon PropertyFirmness

Firmness

Multiple firmness options

SO Brand Icon PropertyTrialPeriod

Trial Period

120 nights

SO Brand Icon MattressWarranty

Warranty

10-year warranty

SO Brand Icon PropertyShipping

Shipping Method

Free shipping

SO Brand Icon PropertyPrice

Price Range

$$$$$

We recommend this mattress for the following sleeper types:

SO sleeper type hot sleepers
Hot Sleepers
If you often overheat while you sleep, this mattress should help you stay cool.
SO sleeper type back sleepers
Back Sleeping
Ideal for average weight back sleepers.
SO sleeper type side sleepers
Side Sleeping
Ideal for lightweight and average weight side sleepers.

Financing Options

Financing options are available for this mattress.

Average Customer Rating
4.7/5
Watch Our Video Review

Testing the Dreamfoam Copper Mattress

You don’t just have to take my word for how this mattress feels and performs! I like to run a series of tests on the models I review, to provide some objective information about pressure relief, motion transfer and edge support. This helps me know who the bed might be a great pick for, and who might prefer another option.

Pressure Relief

Pressure relief is super important in a mattress, as it can help alleviate tension and lessen your chances of developing nasty aches and pains down the line. It’s particularly crucial for anyone who is injured or suffers from back pain.

I test a bed’s pressure relief by using a pressure mat. I unroll this on top of the mattress and lie down on it, and the mat creates a color-coded map showing pressure on different parts of my body — ranging from blue for low-pressure areas to red for high-pressure areas. Here’s how the Medium model performed.

Dreamfoam Copper Dreams Pressure Map
The Copper is great at relieving pressure

Back – As you can see, the pressure map here is blue across the board. My weight was evenly distributed as I sank into the memory foam layers. I’d definitely recommend this bed for back sleepers who prefer a softer mattress!

Side – Most of the pressure map was blue when I lay on my side, though it went up into green a little bit around the hips. I think that’s still low-pressure enough to be acceptable for most side sleepers, but it’s something to bear in mind if that’s a sensitive area for you! Overall, the Medium model could be a nice pick for side sleepers who prioritize pressure relief around the shoulders.

Stomach – The pressure map here is primarily blue as well, but I don’t think that tells the full story. I could feel my hips sinking down into the mattress lower than my shoulders, which can contribute to back pain or exacerbate other injuries. Overall, I really think this model is too soft for stomach sleepers.

Dreamfoam Copper Dreams Back Sleepers
The Copper mattresses are really comfortable for back sleepers

Motion Transfer

Next up, I tested the bed for motion transfer. This basically establishes how much movement you can feel from your side of the bed if someone moves on the opposite side. For example, if you’re sleeping next to your partner and they get up to use the bathroom at night, how much will their movements disturb you?

To measure this, I drop a 10-pound steel ball onto one side of the mattress. A seismometer on the other side of the mattress measures how much that movement “travels.” And I drop the ball from three different heights: 4 inches to represent a partner tossing and turning, 8 inches to represent them getting out of bed, and 12 inches to represent someone full-on jumping on the other side of the mattress.

Dreamfoam Copper Dreams Motion Transfer
The Copper motion transfer results

I was really impressed by the low motion transfer the Dreamfoam Copper offered. Those slow-response memory foam layers do an excellent job of isolating movement, which prevents a partner — or pet! — from disturbing you too much at night. This makes this bed a nice mattress for couples.

Edge Support

When you roll toward the edge of a mattress, will it support you, or will it buckle and cause you to worry you might fall off? That’s the question I aim to answer when I assess a model’s edge support.

To be honest, I wasn’t thrilled with how the Copper mattress performed in this test. The memory foam layers do compress when you roll on them, so I felt a bit unstable closer to the edge of the mattress. The less-than-stellar edge support is definitely something to keep in mind for heavier folks and anyone worried about mobility.

Dreamfoam Copper Mattress

Dreamfoam Copper Dreams Mattress

Because the memory foam layers provide such great pressure relief, I really like this mattress for side sleepers. It helps dissipate pressure while providing a soft, comfortable feel. This is also a nice pick for anyone seeking that traditional memory foam feel.

Sleepopolis Score 3.9/5
SO Brand Icon MattressMaterial

Material

Hybrid

SO Brand Icon PropertyTrialPeriod

Trial Period

120 nights

SO Brand Icon PropertyShipping

Shipping Method

Free shipping

SO Brand Icon PropertyFirmness

Firmness

Multiple firmness options

SO Brand Icon MattressWarranty

Warranty

10-year warranty

SO Brand Icon PropertyPrice

Price Range

$$$$$

We recommend this mattress for the following sleeper types:

SO sleeper type hot sleepers
Hot Sleepers
If you often overheat while you sleep, this mattress should help you stay cool.
SO sleeper type back sleepers
Back Sleeping
Ideal for average weight back sleepers.
SO sleeper type side sleepers
Side Sleeping
Ideal for lightweight and average weight side sleepers.

Financing Options

Financing options are available for this mattress.

Average Customer Rating
4.7/5
Watch Our Video Review

Dreamfoam Copper Mattress

Dreamfoam Copper Dreams Mattress

Because the memory foam layers provide such great pressure relief, I really like this mattress for side sleepers. It helps dissipate pressure while providing a soft, comfortable feel. This is also a nice pick for anyone seeking that traditional memory foam feel.

Sleepopolis Score 3.9/5
SO Brand Icon MattressMaterial

Material

Hybrid

SO Brand Icon MattressWarranty

Warranty

10-year warranty

SO Brand Icon PropertyFirmness

Firmness

Multiple firmness options

SO Brand Icon PropertyShipping

Shipping Method

Free shipping

SO Brand Icon PropertyTrialPeriod

Trial Period

120 nights

SO Brand Icon PropertyPrice

Price Range

$$$$$

We recommend this mattress for the following sleeper types:

SO sleeper type hot sleepers
Hot Sleepers
If you often overheat while you sleep, this mattress should help you stay cool.
SO sleeper type back sleepers
Back Sleeping
Ideal for average weight back sleepers.
SO sleeper type side sleepers
Side Sleeping
Ideal for lightweight and average weight side sleepers.

Financing Options

Financing options are available for this mattress.

Average Customer Rating
4.7/5
Watch Our Video Review
Dreamfoam Copper Dreams Mattress

Dreamfoam Copper Mattress

Because the memory foam layers provide such great pressure relief, I really like this mattress for side sleepers. It helps dissipate pressure while providing a soft, comfortable feel. This is also a nice pick for anyone seeking that traditional memory foam feel.

Sleepopolis Score 3.9/5
SO Brand Icon MattressMaterial

Material

Hybrid

SO Brand Icon PropertyFirmness

Firmness

Multiple firmness options

SO Brand Icon PropertyTrialPeriod

Trial Period

120 nights

SO Brand Icon MattressWarranty

Warranty

10-year warranty

SO Brand Icon PropertyShipping

Shipping Method

Free shipping

SO Brand Icon PropertyPrice

Price Range

$$$$$

We recommend this mattress for the following sleeper types:

SO sleeper type hot sleepers
Hot Sleepers
If you often overheat while you sleep, this mattress should help you stay cool.
SO sleeper type back sleepers
Back Sleeping
Ideal for average weight back sleepers.
SO sleeper type side sleepers
Side Sleeping
Ideal for lightweight and average weight side sleepers.

Financing Options

Financing options are available for this mattress.

Average Customer Rating
4.7/5
Watch Our Video Review

Should You Buy the Dreamfoam Copper Mattress?

The Dreamfoam Copper is an all-foam mattress that provides a soft, contouring feel. You definitely sleep “in” the mattress rather than on top of it! It has low motion transfer, making it ideal for couples. Because it’s pretty soft, I recommend the bed for side sleepers and some back sleepers.

Here are some pros and cons that can help you make your decision!

Dreamfoam Copper Pros

  • Because the memory foam layers provide such great pressure relief, I really like this mattress for side sleepers. It helps dissipate pressure while providing a soft, comfortable feel.
  • This is also a nice pick for anyone seeking that traditional memory foam feel. You really sink down into those layers of slow-response foam.
  • I was also very impressed by the cooling technology in this bed. Often, memory foam can cause overheating because body heat gets trapped in the foam. But the Copper has a breathable cover and infused memory foam to help move heat away from the body at night, for a cooler sleeping experience.

Dreamfoam Copper Cons

  • Generally, I do think this model is too soft for stomach sleepers. As I mentioned earlier, when testing this bed I felt my hips sinking down too low, which put my back out of alignment. I’d recommend a firmer bed for the vast majority of stomach sleepers.
  • This is also not the best pick if you want a really bouncy bed. There are no coils to provide bounce, and the slow-release memory foam layers really create the feeling that you are “in” rather than “on” the bed.
Dreamfoam Copper Dreams
The DreamFoam Copper Mattress in for the Sleepopolis review

How Much Does the Dreamfoam Copper Cost?

Interested in how much this bed costs? Check out the full pricing chart below.

Size Dimensions Firm (12″ Height) Medium (13″ Height)
Twin 38″ x 75″ $399 $499
Twin XL 38″ x 80″ $499 $599
Full 53″ x 75″ $599 $699
Queen 60″ x 80″ $699 $799
King 76″ x 80″ $899 $999
California King 72″ x 84″ $899 $999
Split Cal King 36″ x 84″ (x2) $499 (x2) $599 (x2)

Dreamfoam Copper Mattress

Dreamfoam Copper Dreams Mattress

Because the memory foam layers provide such great pressure relief, I really like this mattress for side sleepers. It helps dissipate pressure while providing a soft, comfortable feel. This is also a nice pick for anyone seeking that traditional memory foam feel.

Sleepopolis Score 3.9/5
SO Brand Icon MattressMaterial

Material

Hybrid

SO Brand Icon PropertyTrialPeriod

Trial Period

120 nights

SO Brand Icon PropertyShipping

Shipping Method

Free shipping

SO Brand Icon PropertyFirmness

Firmness

Multiple firmness options

SO Brand Icon MattressWarranty

Warranty

10-year warranty

SO Brand Icon PropertyPrice

Price Range

$$$$$

We recommend this mattress for the following sleeper types:

SO sleeper type hot sleepers
Hot Sleepers
If you often overheat while you sleep, this mattress should help you stay cool.
SO sleeper type back sleepers
Back Sleeping
Ideal for average weight back sleepers.
SO sleeper type side sleepers
Side Sleeping
Ideal for lightweight and average weight side sleepers.

Financing Options

Financing options are available for this mattress.

Average Customer Rating
4.7/5
Watch Our Video Review

Dreamfoam Copper Mattress

Dreamfoam Copper Dreams Mattress

Because the memory foam layers provide such great pressure relief, I really like this mattress for side sleepers. It helps dissipate pressure while providing a soft, comfortable feel. This is also a nice pick for anyone seeking that traditional memory foam feel.

Sleepopolis Score 3.9/5
SO Brand Icon MattressMaterial

Material

Hybrid

SO Brand Icon MattressWarranty

Warranty

10-year warranty

SO Brand Icon PropertyFirmness

Firmness

Multiple firmness options

SO Brand Icon PropertyShipping

Shipping Method

Free shipping

SO Brand Icon PropertyTrialPeriod

Trial Period

120 nights

SO Brand Icon PropertyPrice

Price Range

$$$$$

We recommend this mattress for the following sleeper types:

SO sleeper type hot sleepers
Hot Sleepers
If you often overheat while you sleep, this mattress should help you stay cool.
SO sleeper type back sleepers
Back Sleeping
Ideal for average weight back sleepers.
SO sleeper type side sleepers
Side Sleeping
Ideal for lightweight and average weight side sleepers.

Financing Options

Financing options are available for this mattress.

Average Customer Rating
4.7/5
Watch Our Video Review
Dreamfoam Copper Dreams Mattress

Dreamfoam Copper Mattress

Because the memory foam layers provide such great pressure relief, I really like this mattress for side sleepers. It helps dissipate pressure while providing a soft, comfortable feel. This is also a nice pick for anyone seeking that traditional memory foam feel.

Sleepopolis Score 3.9/5
SO Brand Icon MattressMaterial

Material

Hybrid

SO Brand Icon PropertyFirmness

Firmness

Multiple firmness options

SO Brand Icon PropertyTrialPeriod

Trial Period

120 nights

SO Brand Icon MattressWarranty

Warranty

10-year warranty

SO Brand Icon PropertyShipping

Shipping Method

Free shipping

SO Brand Icon PropertyPrice

Price Range

$$$$$

We recommend this mattress for the following sleeper types:

SO sleeper type hot sleepers
Hot Sleepers
If you often overheat while you sleep, this mattress should help you stay cool.
SO sleeper type back sleepers
Back Sleeping
Ideal for average weight back sleepers.
SO sleeper type side sleepers
Side Sleeping
Ideal for lightweight and average weight side sleepers.

Financing Options

Financing options are available for this mattress.

Average Customer Rating
4.7/5
Watch Our Video Review

Dreamfoam Policies

  • Trial – 120 Nights
  • Shipping + Returns – Free
  • Warranty – 10 year

FAQ

I wanted to make sure I answered some common questions about the Copper mattress, so here are a few more things to consider when weighing your purchasing decision.

Do you need a box spring with this mattress?

No, you don’t! The Copper mattress is designed to work just fine on a slatted bed frame. It will also work on a box spring if you already have one and prefer to use them — it’s just not strictly necessary.

Can you flip this mattress?

No, this mattress isn’t flippable. It’s designed with the memory foam comfort layers on top and the structural foams at the bottom, so you really can’t flip it! If you want to make your mattress last longer, I’d recommend rotating it 180 degrees every six months or so.

How long will this mattress last?

That’s a tricky question, because the answer depends on a lot of things like what position you sleep in, how heavy you are, and how many people sleep in the bed. The mattress has a 10-year warranty, and I’d recommend reassessing how it performs after about 5 years.

  • Materials
  • Comfort
  • Support
  • Value
  • Cooling
  • Edge Support
  • Trial
  • Warranty
3.9

Logan Block

Logan is the former content director of Sleepopolis. As content director, he reviewed new mattresses every week and curated the comparisons, best of pages, and video guides on the site. Logan perfected his method by personally testing over 200 different mattresses, so he’s not only able to discern the overall vibe of a specific bed, but to contextualize its feel within the bed-in-a-box market as a whole.