Popular Little Sleepies Baby Product Brand Issues Voluntary Recall for Strangulation Risk

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The popular sleep brand for kids and families known for their ultra-soft pajamas, and “lovey” type toys that kids often carry with them to naptime, has undertaken a voluntary recall in partnership with the U.S. Consumer Product Safety Commission (CPSC). They are concerned with two products in particular that pose a risk for strangulation, according to Little Sleepies‘ post.

Though the company declined the opportunity to comment further to Sleepopolis, their statement explained that Sleepyhead Lovey and Bandana Bib products can become detached, and can be a potential hazard. CPSC further explains that the issue is with the care instruction label itself, which can come off and cause a choking hazard to young kids (1).

Around 450,000 products in the U.S. and 3,331 products in Canada are part of the recall, and it applies to products sold in boutique stores in both countries, and on the company’s website, between February 2021 and September 2024. The voluntary recall started because two customers reported that the tags detached, though no injuries have been reported as of Oct. 12, 2024. The products cost between $12 and $48.

The Bandana bibs come in a variety of colors and patterns, as do the Sleepyhead Loveys, meant to be used as a security blanket. Parents with children who are using these items as “loveys” or bedtime toys have two options — remove the care instruction label themselves, eliminating the risk, or they can use pre-paid shipping from the company for a full refund. The bib is more likely to be used during mealtime to protect clothing, or if a baby is drooling a lot.

“Little Sleepies strives to provide families with the highest quality products, designed with craftsmanship and community at the heart of everything we do. With that, the health and safety of our customers and their little ones are of the utmost importance,” the company said in a statement on the company website. “We have received feedback that the care instruction labels connected to the Sleepyhead Lovey and Bandana Bib products can become detached. While we are not aware of any reports of injuries, out of an abundance of caution, we have made the decision to undertake a voluntary recall in partnership with the U.S. Consumer Product Safety Commission.”

For those who are a little more concerned about being able to purchase more of these loveys, and a bit less concerned about how to remove the tag, the company assures customers they probably aren’t gone forever. “We understand that you love these products which is why we’re taking the time and care to redesign the care instruction label so it meets our quality standards. We will keep our community posted on when they are due to return.” But, be advised that if you do send it back, they aren’t issuing replacements — make sure your lovey fan is prepared for that fact.

Those wanting a refund can start the process here, but need to wait 10-12 weeks for the refund to be processed. In the meantime, we can’t help but love the company a bit more for prioritizing safety, and because their much-anticipated and ridiculously soft holiday pajamas for the whole family were just released. 

  • 1. “Little Sleepies Recalls Sleepyhead Loveys and Bandana Bibs Due to Choking Hazard,” Consumer Product Safety Commission, https://www.cpsc.gov/Recalls/2024/Little-Sleepies-Recalls-Sleepyhead-Loveys-and-Bandana-Bibs-Due-to-Choking-Hazard

Alexandra Frost

Alexandra Frost

Alexandra Frost is a Cincinnati-based freelance journalist, content marketing writer, copywriter, and editor focusing on health and wellness, parenting, real estate, business, education, and lifestyle. Away from the keyboard, Alex is also mom to her four sons under age 7, who keep things chaotic, fun, and interesting. For over a decade she has been helping publications and companies connect with readers and bring high-quality information and research to them in a relatable voice.  She has been published in the Washington Post, Huffington Post, Glamour, Shape, Today's Parent, Reader's Digest, Parents, Women's Health, and Insider.

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